Joseph Joseph Flex Plus Toilet Brush with Storage Caddy Grey

Joseph Joseph Flex Plus Toilet Brush with Storage Caddy Grey

Product number: 25947

Designed to coordinate with the other items in the Joseph Joseph Bathroom range with its smart grey accents, the sleek white caddy of this Joseph Joseph Flex Plus Toilet Brush hides a discreet storage compartment at its rear that’s just the right size for a classic U-necked bottle of toilet cleaner or bleach. Or, if you prefer, it can keep an aerosol of air freshener handy.

So far, so ordinary – however, look closer and it’s the revolutionary brush head inside that’s benefitted from Joseph Joseph’s design rethink… unlike ordinary loo brushes, there are no long fibres to hold onto particles that might breed germs; instead, there’s a scrubby pad with widely spaced, integral dual-height bristles that shift dirt effectively and shed water quickly. There’s a row of extra-long bristles across the top to help you get right under the rim, and the curved handle is made from high quality stainless steel for longevity.

The creation of this bathroom innovation involved 2 years of trial and error to eliminate any dripping, clogging and warping issues (this might sound yucky but it is what it is!), with extensive testing to ensure that the materials they chose wouldn’t react with common cleaning products. The Joseph Joseph design teams all collaborated, with Marmite and onion chutney used as substitutes in their test toilets (yes, really!) until, finally, the brushes were ready to be taken home and tested in domestic scenarios. We think you’ll agree – it may only be a humble loo brush, but it is truly revolutionary – in fact we think it’s quite possibly the biggest development in toilet brushes we’ve ever seen!

About the Joseph Joseph Bathroom Range

Designed in gloss white with hints of grey or pale blue, schemes that are sure to fit into almost any modern bathroom, this coordinating range of accessories includes all those storage essentials that can be hard to match together to create a unified look for a relaxing, spa-inspired bathroom.

About Joseph Joseph

Innovative and practical, the design team at Joseph Joseph are renowned for their skills in adding a little sophistication and fun to the most mundane household helpers. And, no matter what they turn their minds to redesigning, we always wonder ‘why didn’t we think of that?’